Novagem

Novagem is a dynamic company specialized in the promotion and distribution of medical, OTC and cosmetic products as well as medical devices in Cyprus.

The company

Novagem is a dynamic company specialized in the promotion and distribution of medical, OTC and cosmetic products as well as medical devices in Cyprus.

 

In 2006, the company commenced business acting as distributor for Bayer Hellas and its primary focus was and continues to be the provision of high level quality services to our partners.

 

Novagem is considered one of the most reputable and successful companies in its sector.

Business Challenge

Novagem, in the context of constantly improving its service to its partners, sought a CRM solution that would serve a series of operational needs of the Company's Sales Department, such as:

 

  • Automation of Medical Visitor Actions / Medical Information
  • Improved Planning by Geographic Sales Area
  • Management Of Sales Resources
  • Pharmacy Sales / e-ordering
  • Key Account Management 
  • Automation of Marketing (e.x. conferences, promotions, etc.)
  • Integrated Reporting
  • Online/Offline portable mode

The solution

Due to the limited solutions available in the Cypriot market, Novagem has contacted its main partner in Greece, Bayer Hellas, for its assistance in this research.

 

As a result of this collaboration, Novagem contacted Data Communication (DC) for its extensive experience in implementing CRM solutions specifically for the pharmaceutical market.

 

Pharma CRM Accelerator ™, an integrated, vertical Sales and Marketing Management solution specifically for the Pharmaceutical Industry, which DC has developed was chosen. The solution is based on the world-class Microsoft Dynamics CRM Customer Relationship Platform, utilizing all its technological and functional features, while being distinguished for its specialized functionality in the IMPACT Bite Awards competition, in the "Specialization in Business Sectors / Pharmaceutical Organizations" (2013).

 

The project was implemented in a very short period of time. The overall project included, among other things, initialization of the system by transferring data from existing data sources and systems, and an ERP system (ERMIS ERP).

Benefits

Novagem during the very first months of operation of the system took advantage of:

 

  • Improved management of sales department activities including eMarketing and related campaign management
  • Significant reduction in time to service client requests
  • Significant O2C cycle acceleration 
  • Improved sales representative actions
  • Full image viewer availability (360̊ view)
  • Improvement & personalization of customer support services 

Solutions

CRM |

Pharma CRM Accelerator

Built on Microsoft Dynamics CRM platform, Pharma CRM Accelerator addresses the special needs of the pharmaceutical industry.

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