Grecian Magnesite

In the context of its extrovert strategy, aiming at better organization and optimization of its commercial department processes, the company sought out a modern international Cloud CRM solution that ensures:

• Complete mapping of the market and organization and recording of relevant competition information, customers and the worldwide Magnesite Market into a single base
• Design of targeted marketing promotions

To satisfy the above needs, Grecian Magnesite addressed to Data Communication relying on its extensive experience and multi-faceted IT projects. The world's leading Microsoft Dynamics CRM solution was chosen and the below applications were implemented:

• Sales subsystem for integrated sales process management
• Customize customer and competitor entities to fully capture all information regarding their profile and classification
• Overall monitoring of the company's staff and communications with other CRM entities (sales opportunities, customers, contacts, etc.) (tel, e-mail, meetings, etc.)
• Use of CRM information for planning and conducting targeted promotions
• Creation of dashboards for the presentation of critical business indicators that assist in assessing customer development activities and in making administrative decisions