Bayer AG is a leading, international, chemical and pharmaceutical company with a history of 150 years and core competencies in the areas of health care and agriculture.
Bayer AG has developed new substances that are used in innovative products and solutions in order to improve human, animal and plants' health. The Group's Research and Development department is based on the deep understanding of biochemical processes for all living organisms.
Bayer Hellas SA has been active in Greece for more than 60 years in the three business divisions of the parent company:
Bayer Hellas's Central Services include a number of support departments that contribute to the company's added value by advising the company's commercial departments by developing and implementing solutions that facilitate the business process either internally or in collaboration with dedicated external consultants, in order to ensure high profitability for the Group.
In addition to the headquarters in Athens, it is also based in Thessaloniki.
Bayer Hellas SA Sales departments, aligned with their parent company, used an old-fashioned IT system for a long period of time, facing lots of restrictions:
In addition, each extension required extended implementation period and high implementation and maintenance costs.
Due to the above limitations and in view of the increased requirements of the Pharmaceuticals and Consumer Health Divisions' Sales Departments, Bayer Hellas SA sought a new, integrated IT system that would offer high added value by providing advanced operations, supporting all Sales Departments of the organization.
In addition to the design and deployment during the start-up phase of the production process, the selected partner should apply the solution to 120 users including all personal interface adjustments over a 30-day time period
Finally, the migration of key registers and historical data taken from the existing system was required.
To satisfy the above requirements, Bayer Hellas SA trusted Data Communication (DC) for its long-haul experience. In order to deliver an information system - model to Bayer, DC has invested heavily in the particular project. In collaboration with Bayer's project team, DC designed and developed the Pharma CRM Accelerator ™, a 360 vertical management solution for the day-to-day operations of Sales departments, especially for the Pharmaceutical Industry.
Pharma CRM Accelerator ™ has established itself on the world-class Microsoft Dynamics CRM Customer Relationship Management Platform, utilizing all its technological and functional features, and has been distinguished in the BITE Awards in the "Specialization in Business Sectors / Pharmaceutical Organizations" (2013).
The system completely covered the operational needs of Bayer Hellas, such as:
Within the framework of the project, later, the following interoperable with the central system Add-Ons were developed and delivered to Bayer Hellas:
Bayer Hellas benefits from a wide range of features and advantages that Pharma CRM Accelerator ™ offers, that can be summarized as follows: