FREZYDERM SA was created in 1986 with the aim of designing, producing and marketing dermatological products, presenting them through medical information to dermatologists and marketing them through the Pharmaceutical Distribution Channel. In view of the continuous development of its products and the development of new products that will meet the most specialized medical needs, FREZYDERM has created the Department of Dermo-Cosmetics Research and Development, which has developed collaborations with European Universities for the study and evaluation of its products, as well as the exchange of information and data on cosmetic products.
Today, FREZYDERM holds the 1st place among major multinationals in the field of Scientific Information in cosmetics sector. It also has an extensive nationwide network of 4,500 pharmacies and, besides the Greek market, its products have successfully penetrated international markets in the Middle East, Canada, the Balkans, Central and Eastern Europe.
In order to apply to the above requirements, FREZYDERM addressed to Data Communication (DC) for its long experience in the pharmaceutical and cosmetics industry. DC invested heavily in this project. In cooperation with the FREZYDERM project team, DC designed and developed the FREZYWARD VIP CLUB ™, an integrated customer relationship management solution and digital marketing which is based on the integrated Cloud CRM Microsoft Dynamics for 365 Sales solution, coupled with the implementation of a modern communication Portal (https://www.frezyward.gr), for access by members, through an aesthetic environment, highlighting the Organization's corporate identity. The solution "Frezyward VIP Club" was distinguished in the competition "BITE Awards", in the category of "CRM & Digital Marketing" (2017).
Within the framework of the project, the following were implemented: