Alumil

Over 30 years of designing high-quality aluminium products, ALUMIL is one of the largest and most trusted names in home windows and patio doors

The company

Alumil is the largest privately-owned manufacturing complex in South East Europe with regards to integrated aluminum systems production capacity and is among the most recognized suppliers of systems for architectural use in Europe.

 

With more than thirty years of experience, Alumil is one of the most sophisticated companies in the field of design and production of extrusion products, with state-of-the-art production lines in all its factories. The company has an extensive sales network with over 5,000 points of sale in 45 countries and 5 continents, with 24 subsidiaries worldwide.

Business Challenge

Alumil sought out a modern international CRM solution to ensure:

  • Central management of the comprehensive international network in which it operates
  • Integrated customer image
  • Optimal coordination of sales, services, customer service and more efficient support of their needs
  • Strengthening and empowerment of the marketing direction to implement targeted promotions
  • More efficient creation and utilization of sales opportunities

The solution

To meet the above requirements Alumil addressed to Data Communication relying on its high expertise and extensive experience in providing solutions for modern Greek companies.

The project involved the integrated Microsoft Dynamics CRM Customer Relationship Management solution and the Microsoft Dynamics Marketing digital marketing solution.

In particular, the following were implemented:

  • Full recording of basic customers’ data and contacts (existing and potential clientele)
  • Overall monitoring of Alumil staff's activities and communications with the entire ecosystem it interacts with (businesses, consumers, builders, architects, etc.)
  • ALUMIL project and product sales management (listing & evaluating sales opportunities, bids, approvals, registration & association of all persons or companies involved) 
  • Integration with the existing ERP software aiming at the data transfer, required to generate administrative reports and consolidated information (such as: open targeting orders, benchmarking, open balances, sales history, etc.)
  • Completion with the call center to automatically identify incoming calls with the customers in CRM, as well as call forwarding capability through CRM
  • Designing promotional activities based on customer information (potential and existing) to create targeted marketing lists
  • Complete listing of each campaign results
  • Creation of required reports to evaluate each activity
  • Utilizing the Microsoft Dynamics Marketing solution to develop and grow Leads via digital marketing
  • Using digital data (sent emails statistics, visits to the corporate website, etc.) aiming at customer behavior analysis, promotional targeting and Lead Scoring
  • Complete monitoring of internal and external requests for complaints/ requests/ materials etc. by assigning tasks to relevant users and monitoring the resolution time
  • Customer key data migration

Benefits

  • Global 360 ° degree customer relationship monitoring
  • Adoption of joint business processes for the Group companies due to the implementation of a common customer relationship management (CRM) solution
  • Improvement of all customer service productivity indicators
  • Clientele development as a result of successful and targeted marketing campaigns
  • Increased sales opportunities converted into orders due to the implementation of common sales opportunities management procedures
  • Integrated management information on the course and the projects in which the group participates in

Solutions

CRM | Cloud for Business |

Microsoft Dynamics 365 - CRM

Customer Relationship Management.

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