ICAP Group is a multi-faceted and fast-growing B2B Service Provider, with a leading presence in South East Europe, through 16 companies in Greece, Romania, Bulgaria, Cyprus and Serbia (which also covers the needs in Bosnia & Herzegovina and Montenegro).
With a clear strategy, a customer-centric approach, strong investments and new innovative services, ICAP Group is on a fast-paced track with both organic growth and acquisitions in Greece and abroad.
ICAP Group has 1,100 staff members with the experience and expertise, capabilities and enthusiasm to offer high-quality services to its customers. Additionally, the Group employs more than 2,500 employees on its customer facilities, through the Employment Solutions services.
Today, ICAP Group provides a very wide range of services, grouped into 4 major categories: Credit Risk Services, Marketing and Sales Solutions, Management Consulting and People & Employment Solutions.
ICAP Group used an old version of Microsoft Dynamics CRM to meet individual sales and customer needs.
Due to the increased volume of business, complexity of business and multi-family architecture, the Group sought a modern CRM system that would:
To meet the above needs, ICAP Group addressed to Data Communication on the basis of its extensive experience in implementing Microsoft Dynamics projects.
The upgrade of the existing system in its new version was implemented, in addition to the development and utilization of the functional areas of Sales, Customer Service and Marketing and the creation of complex and multiple interfaces with other Group systems in order to assemble the system of Sales and Customer Service, from all the Group's applications.
The system is being used by about 80 users.
With the adoption of Microsoft Dynamics CRM, ICAP Group enjoys: