Pharmathen was founded in 1969 as a private pharmaceutical company. During this journey, the company has emerged as one of the leading in-house development partners based in Europe, specializing in the development, registration, manufacturing and life-cycle management of highly complex pharmaceutical technologies and generic formulations.
We are proud to have our products out-licensed in all six continents and to have a strong presence in all major global markets. Our multinational culture and business operational model offer our clients a custom-made product portfolio that can meet any need.
Pharmathen, one of the major players in the Greek generics market, has sought a modern, reliable CRM solution to integrate its customer-centric business and serve its business scenarios.
The new solution had to cover the particularly demanding management needs of the Sales & Marketing department, such as:
In addition, there was a need for:
To meet the above requirements Pharmathen trusted Data Communicatίon (DC), a strategic partner of Microsoft since 2004.
Initially, the application and further development of Pharma CRM Accelerator ™, the integrated vertical solution that Data Communication has developed for Pharmaceutical Sales, Service & Marketing, was chosen. This solution is based on the leading international platform for customer relationship management Microsoft Dynamics CRM and has excelled in BITE Awards (2013), in the category "Specialization in Business Sectors/ Pharmaceutical Organisations".
Scribe Software is the most well-known constructor of Data Integration Platforms with presence in the international market from 1995, via 1.200 partners. It is remarkable that the solutions offered have helped more than 14,000 multinational and not only companies to integrate multiple computing systems.
Overall, Pharma CRM Accelerator™ through an easy to use and friendly interface, fully functional areas, such as:
Additionally, additional circuits and functions have been developed such as:
Finally, the system was interconnected:
The system is utilized productively by about 150 users.
The direct and measurable benefits obtained by Pharmathen are summarized in:
At the same time Pharmathen has benefited from a series of opportunities and advantages of Pharma CRM Accelerator™, enriched with the circuits of Pharmacy Management and Electronic Ordering and which can be summarised as follows: